In addition, Kindle books are cheap, the majority selling for $9.99 or less. There’s no need to connect the Kindle to your computer, either-it comes with free, built-in cellular Internet access that lets you buy books from just about anywhere. Everything is automated: When you buy the Kindle, Amazon pre-syncs your reader with your account info, so there’s no need to type in a credit card number or billing address. You press a button to take you to Amazon’s store, type in a title or author, and press Buy. To understand why, consider how simple it is to buy books on your Kindle. But everyone else with a stake in a vibrant book industry-authors, publishers, libraries, chain bookstores, indie bookstores, and, not least, readers-stands to lose out. If the Kindle succeeds on its current terms, and all signs suggest it’ll be a blockbuster ( thanks Oprah!), Amazon will make a bundle. Amazon’s reader is a brilliant device that shanghais book buyers and the book industry into accepting a radically diminished marketplace for published works.
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